Your tasks:
– Responsibility for a product line within the Computer-on-Modules division
– Portfolio management along the entire product life cycle, including collection and analysis of key product figures for continuous optimization of market success
– Market, trend, and competitive analysis as a decision-making basis to implement innovative and competitive products in close cooperation with Market Intelligence, Sales, R&D, and customers.
– Help develop new product strategies and elaborate the product’s specific value proposition in cooperation with Market Intelligence.
– Initiate new products, launch and position them in segment-specific markets, adapt new technologies.
– Design and apply the marketing mix to the product line for which you are responsible.
– Create and maintain future roadmaps, presentations for specific target groups, sales webinars, as well as additional product information for marketing purposes.
– ….