Ross Friel, PhD in Mechanical Engineering from Loughborough University (UK), is a Deputy Professor at Halmstad University and coordinator for the QONSENSE project. His previous experience includes embedding sensors in metal matrix composites for harsh environments and analytical sensing for fluidic devices. He is currently working on 3D Printed radar lenses and in-situ analytic devices with MAX IV Laboratory. He specializes in using advanced digital manufacturing techniques for sensor embedding and increased product functionality.